About Us

Beauty just got personal

Powder, part of Time Inc. (UK) Ltd, home to iconic brands such as Marie Claire, InStyle, Wallpaper* and Look, launched in early 2015. Here’s how, and why, it started...

The Powder story

With Powder’s Beauty Editors at the forefront, say hello to the POWDER Beauty Drawer - an enticing box holding the latest and greatest products from all the luxurious brands you know and love, to new discoveries that will become lifelong essentials. With each box expect a mix of full sized (yey!) and luxury travel sized products, perfect for those bathroom shelfies and popping in your hand luggage for that weekend away. Each one will feature a large range of cosmetics from skincare and makeup to haircare and beauty tools.

We endeavour to create the best beauty collections, including collaborating with incredible brands. Each one is packaged in Powder’s iconic and luxurious powder pink beauty drawer and delivered straight to your door.